Circana, a leader in consumer sales data, announced an expanded partnership with LiveRamp to integrate its aggregated retailer data into the LiveRamp Clean Room. This initiative aims to increase advertisers’ access to retail insights for end-to-end marketing optimization.
The integration provides advertisers with seamless access to Circana’s comprehensive consumer sales data, which tracks $5.8 trillion in consumer sales. This includes unparalleled retailer loyalty card data for the U.S. CPG sector and insights from a 200,000-household receipt panel across various general merchandise industries.
Marketers can now gain granular, omnichannel insights to power real-time data-driven decisions, enrich their first-party data, and measure campaign performance in near real-time using conversion attribution. This collaboration underscores both organizations’ commitment to delivering innovative, trusted solutions that fuel measurable results for advertisers.
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