Flashtalking by Mediaocean announced a deepened partnership with LiveRamp, integrating RampID into its ad serving and optimization platform. This makes Flashtalking the first creative ad server to comprehensively implement RampID, enabling advertisers to achieve precision and personalization without relying on third-party cookies.
The integration allows advertisers to leverage their first-party data for targeting, optimize creative in real-time, and measure campaign performance across a vast network of 165 demand-side platforms and supply-side platforms. This move is critical for future-proofing advertising campaigns in a privacy-first digital ecosystem.
Princess Cruises was highlighted as an early adopter, demonstrating the practical benefits of combining identity with creative optimization. This partnership expands the reach and utility of LiveRamp's RampID, reinforcing its position as a foundational identity solution in the advertising industry.
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