LiveRamp announced the findings of a commissioned Total Economic Impact™ (TEI) study conducted by Forrester Consulting, which revealed substantial financial benefits for brands utilizing the LiveRamp Data Collaboration Platform. The study found that a composite organization achieved a 313% return on investment and $9.6 million in business benefits over three years.
The study highlighted a payback period of less than 6 months for organizations investing in the platform. Key quantified benefits included a 15% efficiency gain in paid (non-retail) media budget spend, valued at $6.1 million, and a 20% efficiency gain in retail media budget spend, equating to $1.2 million.
Furthermore, the platform drove significant measurement optimization, resulting in $18 million in incremental revenue from paid media (70% optimization) and $8.8 million from retail media (90% optimization). The study also noted a 50% time savings for team members involved in media activation activities, underscoring the platform's efficiency gains.
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