LiveRamp announced a partnership with Mohegan, a global leader in casino and entertainment destinations, to power the industry’s first casino media network. This collaboration allows brands to access Mohegan's first-party insights to reach guests and players.
Advertisers can now deliver personalized, omnichannel experiences and measure campaigns across Mohegan's digital channels and on-premise experiences, including in-app, loyalty programs, slot machines, and kiosks. Mohegan alone captures 200 million impressions per month across its properties.
This initiative unlocks new inventory for advertisers and supports closed-loop measurement, providing deeper understanding of customer actions from ad exposure to on-property visits. Ad spending on travel-focused commerce media is projected to reach $2.96 billion next year, highlighting the market opportunity.
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