LiveRamp announced a new collaboration with RE/MAX, LLC to power the REMAX Media Network, a platform designed to connect advertisers with the brand's consumer audience. This partnership integrates the LiveRamp Clean Room to securely unify touchpoints across RE/MAX's vast digital ecosystem.
The REMAX Media Network leverages a monthly digital audience of 7.6 million users and 24.7 million impressions, providing a rich, multi-dimensional view of consumers. This enables advertisers to improve audience targeting and optimize campaign performance throughout the homebuying and lifestyle journey.
Brands in sectors such as home improvement, luxury, automotive, and financial services can now engage homebuyers through RE/MAX's website, newsletters, in-property digital displays, and its network of nearly 50,000 U.S. agents. The LiveRamp Clean Room enriches customer attributes with insights from LiveRamp’s data collaboration network, enhancing targeting precision and driving conversions.
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