LiveRamp announced an expanded partnership with Western Union Media Network, connecting its extensive multicultural audiences to LiveRamp’s data collaboration network. This collaboration leverages Western Union's deterministic financial transaction information to provide unique insights for advertisers.
The partnership enables advertisers to deliver personalized, omnichannel experiences and effectively target diverse and often underserved audiences. LiveRamp helps drive value through the Western Union Media Network by facilitating precise targeting and campaign measurement.
This collaboration has already yielded critical results for partners across various categories, including Automotive, Insurance, Pharmaceutical, Retail, Ecommerce, QSR, Financial Services, Telecom, and CPG. LiveRamp and Western Union Media Network plan to explore additional data collaboration tools, such as data clean rooms, to further fuel innovation and measurement capabilities.
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