LiveRamp Holdings announced a significant expansion of its Data Marketplace, adding a new category of assets that includes data, AI models, and autonomous agents for use cases across marketing and analytics.
The new offering allows customers to license data for training AI models, license third‑party AI models, and access partner‑powered applications and agents, creating a single, centralized hub for AI‑driven marketing solutions.
Built on a platform that already connects more than 500 partners and supports privacy‑preserving data collaboration, the expansion adds clean‑room environments and secure, auditable data usage, reinforcing LiveRamp’s network moat and governance capabilities.
The launch opens a high‑margin revenue stream in the growing enterprise AI measurement market. Management estimates the new marketplace could add 2‑3 percentage points to revenue growth once fully deployed, positioning LiveRamp ahead of competitors such as Salesforce and Informatica in the AI‑enabled data space.
LiveRamp’s FY25 revenue reached $746 million, up 13% year‑over‑year, with a GAAP gross margin of 71% that compressed 2 percentage points. The company raised its FY26 revenue guidance to $818 million, reflecting confidence that the AI marketplace will accelerate growth through usage‑based pricing and higher‑margin contracts.
Chief Revenue Officer Vihan Sharma said the ability for AI systems to safely and seamlessly access permissioned data will redefine how enterprises build intelligence, while Head of Product Matt Karasick highlighted that AI agents are only as smart as the data they can access, and LiveRamp’s infrastructure fuels them with superior signals.
The expansion aligns with a broader industry trend of embedding AI capabilities directly into data platforms, and positions LiveRamp to compete with major players that are investing heavily in data‑AI integration, such as Salesforce’s acquisition of Informatica.
By becoming an AI enabler, LiveRamp signals a strategic pivot that could drive future revenue growth and deepen its competitive advantage in the data collaboration market.
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