LiveRamp announced the integration of Artificial Intelligence (AI) connections into its network, enabling marketers to leverage AI for enhanced outcomes and personalized consumer experiences. This strategic move positions LiveRamp at the forefront of AI-driven marketing solutions.
The company is establishing partnerships with rapidly evolving AI destinations to empower marketers to personalize and measure every consumer touchpoint. LiveRamp plans to develop a comprehensive suite of partnerships and use cases, offering marketers flexibility and access to effective AI tools.
Initial partnerships include Perplexity, an AI-powered answer engine, to deliver personalized brand messages alongside its search results. Additionally, LiveRamp has partnered with Chalice to power activations using its AI tools for building unique, high-performing audiences, which can be activated across social platforms like Meta and YouTube.
LiveRamp emphasized its commitment to maintaining the highest standards of privacy, security, and compliance in enabling these AI partnerships. This initiative is expected to significantly expand the utility and value of LiveRamp's expansive data collaboration network for brands.
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