LiveRamp announced the newest version of its Data Collaboration Platform, designed to accelerate customers' time to value and enhance marketing effectiveness. The update focuses on delivering personalized and relevant experiences to consumers through improved data collaboration.
Key enhancements include the introduction of self-service capabilities for first-party identity graphs, allowing companies to establish their identity infrastructure more easily. Additionally, standardized queries have been implemented to help customers derive immediate insights from their data.
These improvements aim to simplify complex data operations, enabling marketers to more efficiently use their data to drive effective and insightful campaigns. The platform's evolution underscores LiveRamp's commitment to innovation and customer-centric solutions in the data collaboration space.
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