LiveRamp expanded its Quick Start Insights on its data collaboration platform to offer Media Intelligence across a network of premium publishers. These standardized insights, powered by Habu within the LiveRamp Clean Room, aim to simplify and accelerate the value derived from data collaboration.
The new offering enables clients to quickly access and deploy media performance metrics, including audience overlaps, optimal frequency, and last-touch attribution, from premium publisher and CTV data. This reduces the heavy workloads and technical resources typically required for clean room collaborations.
Launch partners for Media Intelligence include DIRECTV Advertising, LG Ad Solutions, News Corp, Roku, SiriusXM Media, Snap Inc., and Spectrum Reach. This initiative is expected to enhance media buying and planning strategies, significantly increasing the time-to-value for clean room partnerships.
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