LiveRamp announced the launch of Cross-Media Intelligence, a new capability within its Data Collaboration Platform designed to revolutionize media measurement for marketers. This solution enables better measurement and optimization of campaigns across all customer touchpoints.
Cross-Media Intelligence unifies insights across various partners and datasets, providing actionable and repeatable insights with enhanced speed and precision. It offers unified, de-duplicated reporting across different screens and platforms, addressing the limitations of traditional multi-touch attribution and panel-based measurement methods.
This innovation positions LiveRamp as a leader in next-generation cross-media measurement, empowering marketers to navigate the complex digital ecosystem more effectively. The solution is expected to drive more meaningful sales acceleration by providing a clearer view of campaign performance.
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