LiveRamp announced a partnership to power Walgreens Advertising Group’s (WAG) clean room solution, enabling WAG, the retail media division of Walgreens, to enhance its data collaboration capabilities. This collaboration aims to deliver business growth for advertisers through robust data collaboration.
The partnership allows WAG to increase access to its first-party data at speed, scale audience insights, and offer greater transparency and control to advertisers. This strengthens WAG’s identity infrastructure and ecosystem connectivity, improving personalization and real-time campaign performance insights.
Advertisers working with WAG can now accelerate audience creation, activation, and measurement with enhanced flexibility and speed. The LiveRamp Clean Room also facilitates granular campaign measurement across offsite publishers and walled gardens, improving ROI for WAG advertisers and partners.
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