Environics Analytics announced that prominent Canadian publishers, including Postmedia, Toronto Star, and Metroland, have adopted LiveRamp’s Authenticated Traffic Solution (ATS). This implementation provides a privacy-conscious method for bringing identity and addressability to the Canadian digital ecosystem.
ATS helps publishers and marketers connect first-party user data with LiveRamp’s durable, privacy-centric identifier, RampID. This enables advertising on authenticated inventory in a privacy-forward manner, allowing marketers to find audiences across various channels and browsers.
The adoption by these publishers expands the growing list of over 21,000 publisher domains globally that have implemented ATS. This move ensures that agencies and brands can scale custom addressable audiences in Canada while integrating with interoperable identity solutions such as The Trade Desk’s Unified ID 2.0, Yahoo’s ConnectID, and Google’s Publisher Advertiser Identity Reconciliation (PAIR).
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