Juicy Drop®, the candy brand from Bazooka Brands, officially entered the world of gaming on September 15, 2025, with its first-ever Roblox activation: the 'Juicy Drop Pop-Up 2025: Tower Obby.' This makes Bazooka Brands one of the first major candy brands to build a full-scale, multi-layered campaign inside Roblox.
Produced in partnership with Super League and Beacon Media Group, the 'Tower Obby Pop-Up' reimagines Juicy Drop’s signature flavor and texture mixing identity as a climbable, replayable challenge. Players navigate four themed stages, combining virtual candy elements and unlocking exclusive avatar rewards.
The campaign is designed for replayability and shareability, encouraging teen players to post their fastest climbs and craziest flavor mixes across social media platforms. This initiative highlights Roblox's growing appeal as a platform for brands to create interactive marketing experiences and engage with younger demographics.
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