Panda Express launched a bold cross-platform campaign on July 25, 2025, bringing its 'Hot Orange Chicken' into the world of gaming through activations in both Fortnite Creative and Roblox. This marks a first-of-its-kind gaming initiative for the largest family-owned and operated Asian dining concept in the U.S.
The campaign, produced in partnership with Super League, pioneered seamlessly integrated cinematic cutscene advertising and interactive NPCs within the gaming environments. Since its launch, the activation has generated over 450,000 player engagements, demonstrating its effectiveness in reaching a broad audience.
This initiative highlights Roblox's growing appeal as a platform for major brands to create immersive and interactive marketing experiences. By engaging players directly within popular gaming worlds, Panda Express aims to connect with younger demographics and promote its products in innovative ways.
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