Roblox announced on May 15, 2025, the launch of new Commerce APIs, enabling creators to sell physical merchandise directly within their experiences and games on the platform. This represents a significant expansion of monetization opportunities for its vast creator community.
This new offering provides creators with an additional revenue stream beyond the traditional sales of virtual items or one-time access fees for premium experiences. The company had previously tested the ability to buy physical goods within a few branded experiences in mid-2024.
The ability to facilitate physical goods sales directly within the metaverse is a strategic move to diversify Roblox's business model and further incentivize content creation. This initiative can attract more brands and developers to the platform, enhancing its economic ecosystem and potentially increasing overall revenue.
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