Rogers and TIFF Sign Multi-Year Partnership Through 2027

RCI
November 01, 2025

Rogers Communications and the Toronto International Film Festival (TIFF) announced a three-year agreement, designating Rogers as the official Presenting Partner of the Festival and the People’s Choice Award through 2027. This expanded partnership builds on the success of TIFF ’24, which attracted 700,000 attendees.

The agreement includes the creation of a new original content series in partnership with TIFF’s in-house Studio 9 production team, and Rogers will produce a 50th edition TV special to air exclusively on Citytv. Rogers customers will also gain access to VIP red carpet experiences through Rogers Beyond the Seat.

This partnership reinforces Rogers' commitment to supporting Canadian storytelling and bringing entertainment to its customers. The collaboration aims to enhance customer engagement and loyalty by offering exclusive content and experiences related to a major cultural event.

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