Rogers announced the launch of Rogers Xfinity Storm-Ready WiFi, a new product designed to maintain customer connectivity during network or power outages. This Canadian-first home internet back-up solution automatically switches to a cellular backup connection when an outage occurs, ensuring uninterrupted service.
The Storm-Ready WiFi device, part of the Rogers Xfinity suite of in-home services, leverages Comcast's technology platform to deliver stronger everyday WiFi coverage and reliable connectivity. This product is initially available to customers in British Columbia and will roll out nationally in February.
This innovation builds on Rogers' focus on network reliability and aims to enhance customer experience, potentially reducing churn and attracting new subscribers. The introduction of Storm-Ready WiFi solidifies Rogers' market position by offering a differentiated service in the competitive broadband market.
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