Baird, a prominent financial services firm, upgraded its rating on Rocky Brands, Inc. to 'Outperform' from 'Neutral'. This upgrade reflects a more positive outlook on the footwear company's performance and market positioning.
Accompanying the rating change, Baird also raised its price target for Rocky Brands to $40 from $30. The analysts indicated that tariff-related earnings pressure is now adequately reflected in current estimates, suggesting a clearer path forward for profitability.
The upgrade was also based on the expectation that the apparel and footwear sector could benefit from a better macroeconomic backdrop in 2026. Baird expressed being 'highly encouraged by RCKY's recent performance,' underscoring confidence in the company's operational execution.
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