Royal Caribbean announced the opening of its first Royal Beach Club on Paradise Island, Bahamas, on January 7 2026. The club welcomed its inaugural guests on December 23 2025 and offers two pristine beaches, three pools, a swim‑up bar, and a range of dining and entertainment options designed to keep guests on the island for the entire day.
The all‑inclusive beach day is engineered to capture every dollar guests spend on the island. By providing a full menu of food, beverages, and activities under one roof, the club turns the island into a self‑contained resort that eliminates the need for guests to leave the property for dining or entertainment, thereby increasing per‑guest spend and improving operating leverage.
Royal Caribbean’s strategy is to build a portfolio of high‑margin, branded destinations that generate 100 % of guest spending and reinforce the company’s competitive moat. The first club is the cornerstone of a plan to open additional Royal Beach Clubs in Cozumel and Santorini in 2026, Lelepa in early 2027, and a Perfect Day Mexico location in late 2027, with a target of eight exclusive destinations by 2028.
The company’s president and CEO, Michael Bayley, said the club “offers guests a range of moods—from a relaxed beach day to a vibrant party atmosphere—while giving Royal Caribbean full control over the guest experience and the revenue stream.” He added that the partnership with the Bahamian government, a public‑private arrangement, supports local employment and incorporates Bahamian cultural elements into the design and programming.
By owning the entire guest journey—from ship to shore—Royal Caribbean can drive higher onboard spend from guests who purchase pre‑cruise day passes and can more effectively manage costs and pricing. The expansion of private destinations is a key component of the company’s long‑term growth strategy, positioning it to capture a larger share of the vacation market and to differentiate itself from competitors that rely on third‑party port operators.
The opening of the Paradise Island club signals a tangible step toward Royal Caribbean’s goal of an eight‑location exclusive destination portfolio by 2028, underscoring the company’s confidence in the high‑margin, all‑inclusive model and its commitment to delivering differentiated, branded experiences that enhance guest loyalty and drive incremental revenue.
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