RedCloud Holdings plc has entered into a joint‑venture agreement to launch its RedAI trading platform in Turkey, a $166 billion fast‑moving consumer goods market. The deal, signed at the World Summit AI in Doha on December 10, 2025, creates a new RedCloud Türkiye entity headquartered in Istanbul and obligates the parties to a minimum annual commitment of $5 million over a ten‑year term.
The partnership is designed to tackle an estimated $22 billion inventory gap that hampers Turkish manufacturers, distributors and retailers. By applying RedCloud’s proprietary data and machine‑learning models, the platform will improve product availability, reduce waste, and enable dynamic pricing across the supply chain. The technology’s AI‑driven open commerce framework is expected to unlock efficiencies that have traditionally been difficult to quantify in the FMCG sector.
RedCloud’s financial trajectory underscores the strategic importance of the expansion. The company reported full‑year 2024 revenue of $46.5 million, a 135 % year‑over‑year increase, and a total transaction value of $2.5 billion on its platform. However, 2024 also saw a net loss of $50.7 million and negative cash flow from operations, reflecting heavy investment in technology and market penetration. The active retailer base grew to 68,089 customers and the distributor network to 1,017 in the first half of 2025, illustrating rapid customer acquisition even as profitability remains a work in progress.
This venture follows RedCloud’s first Middle East partnership in Saudi Arabia, which was formalized on October 31, 2025 and is slated to launch in December 2025. The two deals signal a deliberate push into high‑growth emerging markets, positioning RedCloud to capture a significant share of Turkey’s FMCG trade and to reinforce its global AI‑powered commerce platform.
CEO Justin Floyd expressed enthusiasm for the Turkish partnership, noting that the country’s large FMCG market and persistent inventory inefficiencies present a compelling opportunity for RedCloud’s AI solutions. He emphasized the company’s mission to build the intelligence infrastructure of global trade and highlighted the Saudi Arabia venture as a “critical innovation laboratory” that will inform the Turkish rollout.
RedCloud’s competitive landscape includes other supply‑chain technology providers, but its focus on AI and proprietary data differentiates it. The company has strengthened its ecosystem through partnerships with NVIDIA for AI capabilities and with payment providers such as Mercado Pago, Shop2Shop and MoniePoint. Having completed its Nasdaq IPO in March 2025, RedCloud is now expanding its geographic footprint while continuing to invest in product development and market penetration.
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