RedCloud Holdings plc announced on August 26, 2025, a strategic partnership with Nigeria Distillers Limited (NDL), a market leader in Nigeria’s beverage sector. NDL will sell its more than 60 products on RedCloud’s RedAI trading platform.
This collaboration will enable over 130 existing NDL distributors, as well as new wholesalers and retailers, to access NDL’s full product range directly. The partnership aims to bypass traditional trade hurdles, especially in underserved Nigerian markets and regions.
Through the RedAI platform, orders will be processed via hubs in Lagos, Abuja, and Port Harcourt, ensuring delivery within two to five business days. NDL will also gain access to rich market data and insights into the Nigerian beverages category, optimizing decision-making from production to retail coverage.
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