The RealReal has cut its asset‑protection operating expenses by roughly 60% after installing Motorola Solutions’ AI‑enabled video security suite across its warehouses. The new system uses computer‑vision algorithms to locate and track individual luxury items in seconds, replacing a manual, multi‑day search that previously required extensive labor.
The technology automatically identifies each item’s unique serial number and tracks its movement in real time, allowing the company to detect unusual motion or sound and respond immediately. By eliminating the need for manual inventory checks, the company has reduced the labor hours required for asset protection and lowered the risk of loss or theft of high‑value consignments.
This deployment is part of The RealReal’s broader Athena AI initiative, which applies artificial intelligence to authentication, pricing, and inventory management. The 60% cost saving strengthens the company’s competitive moat by lowering operating costs and freeing capital for further AI investments, while also improving margin potential in a market where high‑margin consignments are critical.
Robert Cormie, Vice President of Asset Protection and Facilities, said the new system “converts days of manual searching into seconds of automated tracking, cutting asset‑protection‑related operating expenses by approximately 60%.” He added that the enhanced security capability will help the company protect its unique inventory and maintain customer trust as it expands the Athena AI platform to all listings.
By integrating AI across both security and cataloging functions, The RealReal is positioning itself to scale efficiently while protecting the high‑value assets that define its business model. The move signals a continued commitment to leveraging technology for operational excellence and margin improvement.
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