The Real Brokerage Inc. announced that Showcase Real Estate, a top-performing independent brokerage serving Northern California’s agricultural heartland, has joined the company under its Private Label program. This addition brings 45 agents to Real, expanding its footprint in the region.
Showcase Real Estate, led by Donna Phelan, has sold more than 2,170 homes valued at $826 million since 2018, including 267 transactions totaling $115 million in sales volume over the past 12 months. The firm is known for its deep community involvement and relationship-driven approach.
Chairman and CEO Tamir Poleg highlighted Donna Phelan’s entrepreneurial spirit and commitment to her agents and community. The Private Label program allows established independent brokerages to maintain their brand while leveraging Real’s AI-driven technology, agent-first philosophy, and national platform for scalable growth.
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