On October 23, 2025, Reborn Coffee Inc. (NASDAQ: REBN) announced the creation of a new advisory board and the appointment of Hisham Elkoustaf as its chair. The announcement was made in a press release issued by the company’s investor relations team and was dated 2025‑10‑23.
Elkoustaf is an attorney with more than 20 years of experience at the intersection of corporate law, economic development, and foreign policy. He began his career in New York, later joined the Office of the General Counsel at the U.S. Department of Commerce, and has advised senior officials in over ten countries. His recent roles include senior legal, economic, and policy advisor to a prominent GCC country and General Counsel and Chief Strategy Officer at a professional sports and entertainment company.
The board will be tasked with shaping Reborn Coffee’s strategic direction and ensuring the company remains committed to sustainability and quality. By bringing Elkoustaf’s international trade and regulatory expertise to the table, the company aims to accelerate its global expansion plans and strengthen governance oversight. While the move does not immediately alter financial statements, it signals a proactive approach to governance that could influence future strategic decisions and investor confidence.
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