Algorhythm Holdings, through its subsidiary SemiCab, introduced Apex, a cloud‑native SaaS platform that extends its AI‑enabled freight orchestration engine to U.S. third‑party logistics providers and enterprise shippers. The launch marks the company’s first foray into the U.S. market and signals a shift from managed services to an asset‑light, subscription‑based model.
Apex builds on SemiCab’s proven technology, integrating with transportation management systems and electronic logging devices via open APIs. The platform orchestrates collaborative loads, predicts demand, and optimizes truck utilization, aiming to cut empty miles and boost load rates. By reducing idle mileage, Apex could unlock more than $100 billion in annual savings for its users, a figure that reflects the $150 billion industry cost of empty miles and the $450 billion U.S. full‑truckload market projected to grow to $535 billion by 2030.
The launch is a strategic pivot for Algorhythm. The company’s dual‑business model—AI logistics (SemiCab) and consumer electronics (Singing Machine)—has faced declining revenue growth and negative profitability in recent quarters. By focusing on a high‑margin SaaS offering, Algorhythm seeks to shift its revenue mix toward recurring, scalable income and improve overall financial health.
CEO Gary Atkinson emphasized that Apex brings a “proven AI optimization engine” to U.S. shippers, promising rapid ROI and minimal disruption. Ajesh Kapoor, CEO of SemiCab, highlighted the platform’s ability to turn inefficiency into profit, noting that the technology has already delivered double‑digit cost savings and millions of miles eliminated in India. Their comments underscore the company’s confidence that Apex will accelerate global expansion.
Pilot discussions are underway with several U.S. 3PLs, and a broader rollout is planned for 2026. The company views Apex as a key lever to capture a share of the high‑growth U.S. logistics market, leveraging its AI expertise to deliver tangible cost reductions and operational efficiencies for shippers.
The launch reflects Algorhythm’s broader AI‑centric strategy and its intent to reposition itself as a technology leader in freight logistics. While the company’s current financials show challenges, the introduction of Apex represents a potential turning point that could improve profitability and market positioning in the coming years.
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