RLX Technology Inc. announced unaudited financial results for the second quarter ended June 30, 2025, with net revenues of RMB880.0 million (US$122.8 million). This marks a 40.3% year-over-year increase from RMB627.2 million in Q2 2024 and an 8.9% sequential increase. The growth was primarily propelled by sustained momentum in international expansion and the consolidation of a recently acquired European e-vapor company in June 2025.
The company's gross margin expanded to 27.5% in Q2 2025, a 2.3 percentage point increase year-over-year from 25.2% in Q2 2024, due to a favorable revenue mix and margin improvements in selected Asian countries. Non-GAAP income from operations surged by 147.6% year-over-year to RMB116.2 million (US$16.2 million), reflecting disciplined cost control and an optimized product mix. Net cash generated from operating activities was RMB229.6 million (US$32.1 million).
RLX Technology also announced a cash dividend of US$0.01 per ordinary share or ADS, with a record date of September 12, 2025. The company initiated a pilot program for modern oral nicotine products in 2024, completing 2B prototypes that received positive feedback from distributors. Additionally, open system products like the RLX Prime and Spin Mini series were launched in Southeast Asia, catering to local preferences.
The content on BeyondSPX is for informational purposes only and should not be construed as financial or investment advice. We are not financial advisors. Consult with a qualified professional before making any investment decisions. Any actions you take based on information from this site are solely at your own risk.