RumbleOn's RideNow powersports segment announced a partnership with Octane to launch RideNow Finance, a branded financing program, effective October 29, 2024. This private label partnership will be available across RideNow's 56 retail stores, allowing customers to finance over 18,000 new and pre-owned vehicles.
The collaboration leverages Octane's digital tools and full-spectrum financing experience under the RideNow Finance brand. This initiative is designed to drive higher quality leads by enabling RideNow Powersports dealerships to run branded financing promotions and integrate branded messaging into their marketing efforts.
This partnership represents the only private label branded financing for a dealership group in the nearly $30 billion powersports market. Loans under RideNow Finance will be originated through Octane's in-house lender, Roadrunner Financial, Inc., building on a relationship that began in 2017.
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