RumbleOn, Inc. officially rebranded as RideNow Group, Inc. on August 13, 2025, with a new ticker symbol RDNW. This change is part of a broader package of strategic initiatives aimed at aligning the company's corporate identity and operations with its established RideNow brand.
The company's headquarters will relocate from Irving, Texas, to Chandler, Arizona, consolidating leadership and support functions within its flagship store. This move is intended to reinforce a 'one team' approach between corporate and store operations.
RideNow Group also announced the rollout of the 'RideNow Way,' a new business framework built on three core pillars: Entrepreneurial Spirit, Customer Experience, and Operational Excellence. This framework will guide staff across its 54 powersports dealerships, aiming to provide a consistent and exceptional customer experience.
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