Rogers Communications (RCI) announced that Amazon Luna, Amazon’s cloud‑gaming service, is now available to Xfinity customers across Canada. The integration went live on December 11, 2025, allowing subscribers to stream console‑quality titles such as Fortnite and Hogwarts Legacy directly through the Xfinity Streaming app without the need for additional hardware or downloads.
The new service leverages Rogers’ high‑speed internet network and voice‑remote controls, enabling users to play games on any compatible device in the home. By eliminating the requirement for a dedicated console, the platform offers a frictionless gaming experience that can be accessed from the same interface used for streaming movies and TV shows.
Strategically, the move taps into a market projected to reach USD 621.4 million in Canada by 2030, growing at a CAGR of 44.4% from 2025 to 2030. Rogers’ decision to partner with Amazon Luna aligns with its broader goal of deepening customer engagement and retention through bundled entertainment services, while also capitalizing on the company’s robust broadband infrastructure.
Rogers Communications’ Q3 2025 earnings, released on October 23, 2025, showed an EPS of $0.99, beating analyst expectations by $0.24. The company’s revenue, however, fell short of forecasts, reflecting a mix of weaker demand in legacy services and the ongoing transition to digital offerings. The launch of Luna is positioned as a key driver for future revenue growth, providing a new subscription‑based revenue stream that complements the company’s existing media and telecom services.
Bret Leech, President of Residential at Rogers, emphasized the convenience of the integration: “With Amazon Luna, Xfinity customers can game, stream, and catch their favourite shows and movies all on one platform, powered by Canada’s most reliable internet.” Leech highlighted that the partnership brings console‑quality games to the home without additional hardware, reinforcing Rogers’ value proposition to its residential base.
In the competitive landscape, Amazon Luna has been available in Canada since March 2023, but its partnership with Rogers is the first major Canadian telecom to bundle the service with its broadband offering. The move mirrors Comcast’s earlier collaboration with Luna in the United States and positions Rogers ahead of competitors such as Bell and Telus, who have yet to launch comparable cloud‑gaming bundles.
Overall, the integration is expected to strengthen Rogers’ entertainment portfolio, attract new subscribers, and deepen loyalty among existing customers, while positioning the company to benefit from the projected surge in cloud‑gaming adoption across Canada and globally.
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