Roku announced the launch of the Philips Roku TV featuring Philips' exclusive Ambilight technology, now available for the first time in the U.S. with the Roku TV OS. Ambilight uses intelligent LED lighting built into the back of the TV to project colors onto the wall, matching on-screen action.
This collaboration brings a unique, immersive viewing experience to the U.S. market, expanding Roku's ecosystem through new hardware. The Philips Roku TV is expected to be available across multiple screen sizes and at retailers like Sam’s Club.
The introduction of a differentiated Roku TV model can attract new customers and drive device sales, further expanding the reach of the Roku OS. This strategic product launch supports Roku's goal of increasing its installed base, which is foundational for its platform monetization efforts.
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