Pixalate's Q3 2025 reports on the most popular Connected TV (CTV) Virtual Multichannel Video Programming Distribution (vMVPD) and Free Ad-Supported TV (FAST) apps indicated 'Tubi' as the leading app on Roku for both categories.
The reports analyze global open programmatic ad spend for these app types across various CTV platforms. This data highlights significant user engagement with free, ad-supported content on the Roku platform.
The strong performance of 'Tubi' on Roku reinforces the effectiveness of Roku's ad-supported streaming model and its ability to attract and retain viewers for popular free content. High engagement with FAST services is crucial for driving advertising revenue and maintaining Roku's market position.
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