Roku announced the addition of ten new free channels to The Roku Channel, its free streaming service. This expansion further diversifies the content available to viewers without requiring a subscription.
The new channels enhance the variety of programming, catering to different interests and demographics. This initiative is part of Roku's ongoing strategy to grow its content library and increase user engagement.
Expanding the free content offering on The Roku Channel helps attract and retain a larger audience. Increased viewership directly contributes to Roku's advertising inventory and overall platform monetization.
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