Roku announced a major expansion of its longstanding partnership with FreeWheel, a global technology platform for the streaming advertising ecosystem. Roku is now incorporated into the FreeWheel Streaming Hub, deepening their connection.
This strategic move aims to power the premium Connected TV (CTV) ecosystem by delivering greater value to mutual partners and strengthening Roku Advertising. The integration follows strong results from their collaboration launched in 2024.
By deepening this partnership, Roku enhances its programmatic advertising capabilities and makes its inventory more accessible and efficient for advertisers. This move reinforces Roku's position in the premium CTV market, contributing to increased ad demand and platform revenue.
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