Roku announced the launch of its connected TV advertising platform in Brazil, marking a significant international expansion for its ad business. This move aims to tap into the growing streaming advertising market in Latin America.
Alongside the platform launch, Roku unveiled a series of product updates, including new AI-powered voice features. These enhancements are designed to improve the user experience and content discovery on Roku devices.
Expanding its advertising platform into new international markets like Brazil diversifies Roku's revenue streams and increases its global monetization potential. The integration of AI-powered features can enhance user engagement and provide a competitive edge, attracting both users and advertisers.
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