The Tampa Bay Lightning and ViewLift announced the launch of a new direct-to-consumer (DTC) subscription streaming service, accessible on Roku devices. The service debuted ahead of the Lightning's first pre-season game on September 26, 2025.
Designed to bring fans closer to the action, the platform will also be available across web, iOS, Android, Apple TV, and Google TV devices. This expands the reach of the team's content to a broader audience.
The addition of the Tampa Bay Lightning's DTC service enhances Roku's sports content offerings and reinforces its role as a key distribution platform for specialized content. This can attract new users interested in specific sports programming, contributing to overall platform engagement.
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