High Roller Technologies, Inc. (ROLR) entered into a non‑binding Letter of Intent with Leverage Game Media (LGM) on January 16, 2026, to launch a joint marketing and distribution program aimed at accelerating customer acquisition for ROLR’s planned entry into the U.S. prediction‑markets sector. The partnership follows ROLR’s earlier collaboration with Crypto.com | Derivatives North America, which is set to launch a regulated event‑based prediction platform in the first quarter of 2026.
LGM brings a highly engaged digital audience to the table, with more than 5 million followers and over 1 billion annual views across its owned and operated channels, including popular sports‑centric communities such as @NBAMemes and @NFT. By leveraging LGM’s content platforms, ROLR expects to reach a demographic that thrives on real‑time outcomes and interactive experiences—exactly the profile of users most likely to engage with prediction‑market offerings.
The LOI is a strategic pivot for ROLR, which has historically focused on online casino gaming. While the company has reported net losses in recent quarters, it has been investing heavily in growth initiatives and cost‑control measures to position itself for long‑term profitability. The move into prediction markets is viewed as a margin‑friendly extension of ROLR’s core expertise, with a fee‑based model that could complement its existing revenue streams.
CEO Seth Young emphasized that the partnership would “accelerate customer acquisition and brand awareness” for ROLR’s new product line, while LGM co‑founder Jason Falovitch noted that prediction markets are becoming increasingly relevant to a new generation of users. The announcement was met with a positive market reaction, as analysts highlighted the potential for rapid customer acquisition and the strategic diversification of ROLR’s revenue base.
The LOI remains non‑binding and subject to negotiation, but it signals ROLR’s commitment to expanding its footprint in the regulated U.S. prediction‑markets space. The partnership is part of a broader strategy to leverage high‑intensity marketing channels and diversify beyond the company’s core casino‑gaming portfolio.
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