On October 15, 2025, Repay Holdings Corporation announced a new integration with Emotive Software, an all‑in‑one automotive finance and compliance platform. The partnership embeds Repay’s payment technology—card, ACH, digital wallets, and instant funding—directly into Emotive’s ERP, allowing lenders and dealers to accept and track payments instantly across online, text, mobile, and IVR channels.
The integration expands loan payment automation, enabling automotive lenders and dealerships to process debit and credit card payments, digital wallet transactions, and ACH in real time. It also provides detailed, accurate records of borrower payment activity and balances, allowing lenders to identify payment anomalies and trends before they impact operations. The combined solution reduces manual data entry, eliminates accounting errors, and improves borrower satisfaction by offering flexible payment options.
Repay’s EVP of Consumer Payments, Jake Moore, said, “We’re excited to partner with Emotive Software to extend our proven payment solutions to more automotive businesses seeking to elevate customer relationships while optimizing accounting operations.” Emotive CEO and Founder Allen Dobbins added, “Integrating with REPAY offers our clients a leading payment solution that’s fully integrated into their daily operations.”
This partnership strengthens Repay’s vertical focus in automotive finance, broadening its reach to a platform that already serves a large dealer and lender base. By adding instant payment processing and real‑time reporting to Emotive’s AI‑driven ERP, Repay positions itself to capture additional transaction volume and deepen its relationships with key automotive customers, supporting its strategy of organic growth in underserved verticals.
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