Rumble announced on August 5, 2025, a multi-pronged strategic partnership with Cumulus Media and its subsidiary, Westwood One. This collaboration recognizes the evolving landscape of podcasting and video, aiming to unlock new opportunities across Cumulus Media's radio stations, the Cumulus Podcast Network, Westwood One, and Rumble.com.
Under the agreement, Rumble and Westwood One will work together to maximize advertising opportunities for brand partners, creating unique and exclusive multi-platform solutions. Westwood One will also distribute audio and video content on Rumble’s video platform, expanding content reach.
Collin Jones, President of Westwood One and EVP of Corporate Strategy & Development for Cumulus Media, highlighted the powerful alignment between the two media innovators. Rumble CEO Chris Pavlovski added that the partnership will bring advertisers closer to creators and audiences, fostering new monetization opportunities for creators.
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