Rumble announced on October 2, 2025, a strategic partnership with Perplexity, an AI-powered answer engine, aimed at driving improved video discovery on Rumble.com. This collaboration involves integrating Perplexity’s AI search technology into Rumble’s platform to help users find relevant content more efficiently.
The partnership also includes the introduction of a new bundled subscription offer, combining Perplexity Pro with Rumble Premium, creating additional monetization opportunities. Furthermore, Perplexity has committed to an advertising campaign to promote its new AI-based browser, Comet, across the Rumble ecosystem, including the Rumble Advertising Center.
Rumble CEO Chris Pavlovski stated that the company is excited to deepen its involvement in the AI space and leverage Perplexity’s technology to enhance content discoverability. This initiative reflects both companies' focus on technology solutions to improve user experience in digital media consumption.
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