Rumble Inc. introduced its first non‑custodial cryptocurrency wallet on January 7 2026, allowing creators to receive tips in Tether (USDT), Tether Gold (XAUt) and Bitcoin (BTC) directly within the platform. The wallet is built on Tether’s Wallet Development Kit and uses MoonPay for fiat on‑ and off‑ramps, giving users a seamless way to move between crypto and traditional payment methods such as credit cards, Apple Pay, PayPal and Venmo.
The launch marks the first real‑world deployment of Tether’s WDK and underscores a deep strategic partnership: Tether holds roughly 48% of Rumble’s shares and invested $775 million in December 2024. By embedding a native crypto payment layer, Rumble aims to differentiate itself from competitors like YouTube and Meta, and to capture a segment of the creator‑economy that values direct, borderless transactions. The wallet also aligns with Rumble’s broader strategy to expand into cloud infrastructure and crypto‑native monetization.
Rumble’s stock rose almost 4% in pre‑market trading on the day of the announcement, a reaction that analysts attribute almost entirely to the wallet launch. The move signals investor confidence that the new product could open additional revenue streams and strengthen creator engagement on the platform.
From a business perspective, the wallet could drive incremental revenue from tipping and other creator‑to‑creator transactions, while also attracting new creators who prefer crypto‑based monetization. However, the company’s recent quarterly results show mixed performance: Q1 2024 revenue was $17.7 million, up slightly from $17.6 million in Q1 2023; Q2 2024 revenue fell to $22.47 million from $24.97 million in Q2 2023; and Q4 2023 revenue was $20.4 million versus $20.0 million in Q4 2022. These figures illustrate the volatility in Rumble’s core video‑sharing business and highlight the potential importance of the wallet as a new growth lever.
CEO Chris Pavlovski said the wallet “puts more power into the hands of users and creators so they can engage with and financially support the content they like.” Tether’s CEO Paolo Ardoino echoed the sentiment, noting that the wallet “will give tens of millions of users more control than any platform has offered before.” Their comments reinforce the strategic intent behind the launch and suggest that Rumble sees the wallet as a key differentiator in a crowded market.
The wallet’s non‑custodial nature and support for stablecoin and Bitcoin position Rumble to capture a niche of creators who value security and low transaction costs. While the immediate financial impact is yet to be quantified, the partnership with Tether and the use of MoonPay for fiat gateways provide a robust infrastructure that could accelerate adoption and, over time, contribute to Rumble’s revenue diversification and user retention.
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