Rumble announced on March 14, 2025, the launch of 'Rumble Live,' a new linear livestreaming lineup designed to provide viewers with continuous content throughout the day. This initiative aims to reimagine the video platform experience by seamlessly transitioning audiences from one show to the next using 'Rumble Raiding' technology.
A key aspect of this launch is the commitment from several creators, including Steven Crowder, to voluntarily cease their YouTube livestreams on March 24 and exclusively stream on Rumble. This move is expected to consolidate audiences and enhance Rumble's position as a destination for independent content.
Rumble Chairman and CEO Chris Pavlovski stated that the new daily lineup will benefit both creators, by building off each other's audiences, and viewers, by offering consistent programming. He emphasized that Rumble Live adheres to free speech principles, differentiating it from traditional television networks.
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