Revolve Group Inc. (RVLV) opened its first permanent brick‑and‑mortar location at The Grove in Los Angeles on January 13, 2026. The 8,450‑square‑foot, two‑story concept showcases the company’s REVOLVE and FWRD segments, featuring in‑house brands such as SRG, Helsa and Eaves alongside third‑party labels.
The store’s design emphasizes an immersive shopping experience. A sculptural spiral stair and open floor plan separate the contemporary REVOLVE assortment from the luxury‑oriented FWRD offerings, while a dedicated men’s section and a pre‑owned luxury handbag area (FWRD Renew) broaden the product mix and appeal to a wider customer base.
Revolve’s decision to open a physical storefront follows the success of its Aspen pop‑up, which drove significant sales and attracted many new customers. The Grove location is intended to test the scalability of a permanent retail model in a high‑traffic, high‑visibility market, providing a tangible touchpoint for online shoppers and a platform to build brand awareness.
Financially, Revolve reported $1.2 billion in revenue for the last twelve months, a 9.2% year‑over‑year increase. In Q3 2025, net sales reached $295.6 million, up 4% YoY, and the company’s gross margin expanded to 54.6%, up 347 basis points from the prior year. The REVOLVE segment’s net sales grew 5% YoY, while the FWRD segment grew 3% YoY, reflecting a favorable mix shift toward higher‑margin owned brands.
Management highlighted the strategic importance of the store. Co‑Founder and Co‑CEO Michael Mente said, “Expanding our physical footprint is both a strategic and natural progression, allowing us to engage our consumer in a more meaningful, multidimensional way.” He added that the Los Angeles location will “transcend traditional shopping, bringing REVOLVE and FWRD to life in a dynamic, real‑world setting.”
The permanent store is part of Revolve’s broader strategy to blend online and offline experiences. By offering a curated in‑store experience that complements its digital platform, the company aims to increase owned‑brand sales, deepen customer relationships, and generate new traffic that can be leveraged across its e‑commerce ecosystem.
Revolve’s balance sheet remains strong, with a debt‑free status as of September 30, 2025, a current ratio of 2.7, and $315.4 million in cash and cash equivalents. These financial resources support the company’s investment in physical retail while maintaining flexibility for future growth initiatives.
Overall, the opening of the Grove store marks a significant milestone in Revolve’s evolution from a digital‑first retailer to a hybrid brand, positioning it to capture new customer segments and test a scalable retail model in a prime Los Angeles destination.
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