Rackspace Technology announced that it has completed a rapid migration of Niterra EMEA GmbH’s entire SAP ECC environment to Google Cloud, consolidating the supplier’s three on‑premises data centers in Dubai, Johannesburg and Frankfurt into a single cloud platform. The project, which transferred 4 TB of SAP data, was executed in a two‑month window and achieved zero downtime, underscoring Rackspace’s expertise in business‑critical workload migration.
The migration was engineered to preserve Niterra’s operational stability while enabling the company to leverage Google Cloud’s scalability and security features. Rackspace’s Modern Operations and Application Services for SAP teams managed the transition, ensuring compliance with industry standards and providing ongoing managed services to support Niterra’s global operations.
Rackspace’s financial performance in the third quarter of 2025 reflected broader market headwinds. Revenue fell 1% year‑over‑year to $671 million, and the company posted a net loss per diluted share of $(0.28). Private‑cloud revenue declined 3% to $250 million, while public‑cloud revenue edged up 1% to $422 million. The mix shift and higher infrastructure resale costs contributed to a 120‑basis‑point drop in the non‑GAAP gross‑profit margin to 19.9% from 21.1% a year earlier.
D K Sinha, President of Rackspace’s Public Cloud division, said the Niterra win “demonstrates the speed and reliability we bring to complex SAP migrations.” He added that the partnership “positions Rackspace as a trusted partner for automotive and technical‑ceramics customers who need rapid, secure cloud transformation.” The quote highlights Rackspace’s focus on hybrid‑cloud solutions and its strategy to deepen relationships in high‑growth verticals.
The Niterra migration fits into Rackspace’s broader push toward hybrid‑cloud and AI‑enabled services. While the company faces revenue compression and margin pressure, the successful execution of a high‑profile, time‑critical project signals strong operational capability and reinforces its value proposition to enterprise customers seeking rapid modernization. The deal also expands Rackspace’s footprint in the automotive sector, a key growth area for the firm’s cloud services.
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