Ryde Group Ltd. (NYSE: RYDE) announced a new phase of its partnership with Tencent Cloud, launching a Weixin/WeChat Mini Program in Singapore that lets Chinese visitors book rides, pay, and navigate directly within the WeChat ecosystem without downloading a separate app.
The Mini Program is designed to lower friction for the roughly 3 million Chinese tourists who visit Singapore each year. By supporting Simplified Chinese, displaying fares in RMB, and accepting WeChat Pay, Ryde aims to capture a segment that has historically favored local ride‑hailing services over foreign competitors.
Ryde’s financials provide context for the strategic move. In the first half of 2025, the company generated SGD 5.75 million in revenue, up 31% from SGD 4.38 million a year earlier, while its net loss narrowed to SGD 4.81 million from SGD 13.53 million. The improvement in adjusted EBITDA deficit reflects tighter driver‑partner incentives and reduced rider‑related costs, signaling a gradual shift toward profitability as the platform scales.
Kenneth Siow, Regional Director for Southeast Asia at Tencent Cloud International, said the partnership “underscores our commitment to deepening digital integration within the WeChat ecosystem and supports Singapore’s inbound tourism by enhancing connectivity and user experience.” Nitin Dolli, Ryde’s CTO, added that the Mini Program “offers a familiar booking experience for Chinese visitors, aligning with their language and currency preferences and strengthening Ryde’s competitive edge.”
The launch positions Ryde against dominant players Grab and Gojek by offering a differentiated, culturally tailored service. While the immediate financial impact is modest, the initiative could accelerate user acquisition and retention among a high‑spending demographic, potentially translating into higher ride volumes and incremental revenue over the medium term.
No immediate market reaction data is available, but the partnership signals Ryde’s continued focus on strategic technology alliances to drive growth in a highly competitive market.
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