Ryde Group Ltd. launched a Double Cashback initiative for its loyal Ryde+ subscribers in celebration of Eid al-Fitr. From March 17 to March 31, Ryde+ members will receive an additional 3% cashback on all rides paid with RydeCoins, effectively doubling their usual rewards.
This promotional campaign aims to strengthen subscription-based mobility in Singapore by offering enhanced value to frequent riders. It underscores Ryde's focus on boosting rider loyalty and engagement through its Ryde+ subscription model.
By providing increased cashback, Ryde seeks to encourage greater platform usage and reinforce the benefits of its subscription service. This initiative contributes to the company's strategy of driving sustainable, recurring revenue while elevating the commuter experience.
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