On Monday, October 27, 2025, The Boston Beer Company announced the launch of its new Emerald Hour THC gummies, expanding its non‑alcoholic cannabis cocktail brand into edible products. The gummies are infused with live rosin and solvent‑less cannabis diamonds, contain 5 mg of THC each, and are packaged in discreet two‑pack purse‑ and pocket‑friendly containers.
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