SpringBig Holdings announced the launch of Face ID authentication for its gated link offering, allowing consumers to access compliant SMS offers with a single glance. The update removes the friction of entering a code or password, streamlining the engagement process and positioning the company to lift campaign completion rates for retailers and brands that rely on its platform.
The new feature builds on SpringBig’s existing eligibility checks and targets highly regulated verticals such as cannabis, alcohol, and vape. By integrating a familiar biometric verification method, the company aims to increase offer visibility, redemption, and overall campaign performance while maintaining compliance with industry regulations.
SpringBig’s Q3 2025 financials provide context for the launch. Revenue was $5.9 million, flat versus the $5.9 million reported in Q2 2025, and the company posted positive net income and its third consecutive quarter of positive Adjusted EBITDA. The Face ID rollout is part of a broader strategy to drive higher engagement and revenue for clients while strengthening SpringBig’s own platform retention.
CEO Jaret Christopher emphasized the value of eliminating friction: “Every extra step between a text and the campaign costs engagement. Face ID changes that.” CFO Jason Moos highlighted the company’s continued operational strength and expense control, underscoring confidence in the platform’s growth trajectory.
The Face ID feature differentiates SpringBig from competitors by offering a seamless, biometric authentication that meets strict compliance requirements. While no immediate market reaction data is available, the launch signals the company’s commitment to user‑centric technology and could solidify its position in the regulated MarTech space.
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