Spanish Broadcasting System, Inc. (SBS) announced a groundbreaking partnership with The Roku Channel on June 9, 2025, for the livestreaming of its new LaMusica TV. This collaboration will make LaMusica, SBS's top-ranked audiovisual entertainment app, available to millions of Roku's Hispanic customers in the U.S. and Mexico.
LaMusica TV will offer a 24/7 programming slate, featuring livestreaming of SBS's popular radio shows, hosts, and personalities, including "El Vacilón de la Mañana" and the Raúl Brindis Show. The platform will also premiere SBS's live concert series, such as Calibash, MiamiBash, and MegaMezcla venue performances.
Raúl Alarcón, SBS Chairman and CEO, commented that this partnership marks a significant milestone for the company, expanding access to its growing portfolio of audiovisual content. The initiative reinforces LaMusica's evolution into a premier audiovisual entertainment destination and is expected to dramatically grow its audience.
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