On December 24, 2024, the Starbucks Workers United union announced that its strike would expand to over 300 U.S. stores, with more than 5,000 workers expected to participate. This five-day work stoppage, which began on December 20, was set to conclude later on Christmas Eve.
The union stated that Starbucks had failed to honor a commitment made in February to reach a labor agreement and had proposed an economic package with no immediate wage increases for unionized baristas, offering only a 1.5% increase in future years. The union is demanding higher wages and fair labor practices.
Starbucks reported that approximately 170 stores did not open as planned due to the strikes, affecting a fraction of its over 10,000 company-operated U.S. stores. Despite the company's efforts to minimize impact, this widespread strike during a crucial holiday period poses significant risks to sales and brand reputation.
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